With Amazon becoming one of the major chains in the luxury store business globally, renowned luxury designer Elie Saab has reportedly collaborated with Amazon to strengthen his US presence. E-commerce is currently surging exponentially, and every business entity is looking into opportunities for breaching into the business and earn their share of profits. Elie Saab is no different as he eyes his expanse across the US markets through his unique business strategies and thorough understanding of the American lifestyle market.
In a statement, Elie Saab mentioned that joining hands with Amazon would mean reaching out to a vast population of e-commerce consumers and strengthening his organization’s presence in the US Markets. Luxury brands, interestingly, have always refrained from launching their products on e-commerce sites due to certain complications. They have always maintained that their set of consumers have maintained the “visiting and purchasing” concept because of their eccentricity during sales and service. However, with the ongoing pandemic, almost all industries have taken a drastic hit, and lifestyle has been one prime target.
Interestingly, lifestyle-based product purchases soared on e-commerce websites during nationwide lockdowns across the globe, which clearly suggested that this was the time to drop orthodox policies and enter a new race. Therefore, like Elie Saab, some of the major brands have devised new business strategies to enter the e-commerce websites to serve millions of online consumers who wish to purchase their products from their comfy chairs.
Amazon’s earnings in the latest quarter of the year have risen by more than thirty percent compared to the sales last year, which clearly suggests their dominance in the online market. However, dominance has also expanded to offline markets as they have overtaken significant brand sales, which do not launch their product online.
The tie-up between Amazon and Elie Saab will mean that the marketing protocols will change effectively. Amazon is considered one of the prime online marketers of their products. This would simply mean Saab can earn high returns from this collab and cover any losses they made in the previous quarters during the pandemic.
With vaccines underway, the offline marketing scenario is expected to change as lockdown situations have been lifted in most parts of the world. However, the recent online marketing rend has not dropped as consumers, who earlier shopped offline, have now developed a taste for shopping from various brands, with minute reviews and details about products.
With Elie Saab entering the Amazon arena, the latter has strengthened its “Luxury Stores” section quite effectively. It is yet to be seen if Elie’s entry into the online luxury market significantly impacts Amazon’s sales. There are probable discussions about the probability of Elie Saab opening its doors to multiple e-commerce organizations if they taste success with Amazon.